TAD Motors

TAD Motors specializes in the local assembly of electric vehicles (EVs) at its state-of-the-art facility within the Naivasha Special Economic Zone in Kenya. The company's core offering includes a diverse lineup of locally-made EV models, all designed to offer a consistent range of approximately 250 km and a top speed of 100 km/hr. These vehicles are engineered specifically for the challenging conditions of African roads, emphasizing durability, reliability, and cost-effectiveness. By utilizing Completely Knocked-Down (CKD) assembly, TAD Motors ensures high-quality production while fostering local expertise and manufacturing capacity to serve the continent's growing demand for sustainable transportation.

TAD Motors primarily targets 'everyday Africans' and local businesses seeking accessible, affordable, and environmentally friendly transportation solutions. The vehicles are tailored to address common pain points in the African market, such as the need for robust vehicles capable of navigating diverse road networks, high fuel costs, and the desire for sustainable options. By offering competitive pricing, including special discounts for early adopters, TAD Motors removes significant barriers to EV ownership, making clean mobility a practical reality for a broad consumer base across Kenya and potentially beyond. Their focus on local assembly ensures that the vehicles meet the specific needs and preferences of the regional populace.

The establishment of TAD Motors SEZ Limited within Kenya's Naivasha Special Economic Zone represents a significant commitment to local industrial development and economic empowerment. This strategic location facilitates the assembly of electric vehicles from Completely Knocked-Down (CKD) parts, thereby generating substantial employment opportunities for skilled and semi-skilled workers within Kenya. Beyond job creation, the company's local manufacturing approach fosters the transfer of automotive engineering knowledge and strengthens domestic technical expertise. This initiative is pivotal in building a self-reliant automotive sector in Kenya, reducing import dependency, and positioning the country as a leader in sustainable manufacturing in East Africa.

TAD Motors offers a comprehensive range of electric vehicle models, each designed to cater to different segments of the African market while maintaining core performance specifications. The lineup includes the premium Dhahabu EV (starting from KSH 2.3M) and Azizi EV (starting from KSH 1.6M), alongside the Amani EV and Fahari EV (both starting from KSH 1.2M). The Makena EV is positioned as the most affordable option, starting from KSH 1.0M. All models boast an impressive 250 km range and a 100 km/hr top speed, with convenient 4-6 hour charging times. The company actively incentivizes early adoption through a 20% discount, making EV ownership more attractive and accessible to a wider audience.

TAD Motors was founded by Eng. Tadesse Tessema Alemu, a distinguished leader bringing over three decades of invaluable experience in power electronics and automotive engineering to the company. His extensive background includes the notable achievement of establishing Ethiopia's first car assembly factory, demonstrating a profound understanding of complex manufacturing processes and regional market dynamics. Alemu's vision for TAD Motors is to leverage this world-class expertise to pioneer accessible and sustainable electric mobility in Kenya. He is committed to ensuring that all locally assembled EVs are not only affordable and durable but also meticulously engineered to perform optimally under the specific conditions of African operating environments, thus shaping a greener future for the continent.